As I draw all of my opinions on humanity from that great genius, Mark Twain, I will be quoting and referring to him often.
For instance, Twain once referred to"....the principle of give and take--give one and take ten--the principle of diplomacy."
This, in his concise, sarcastic, and infinitely insightful way, illustrates an important aspect of diplomacy, propaganda, and public relations in general. I think that we can agree that all of these pursuits have the inherent goal of one group exerting a certain amount of effort in hopes of gaining a disproportionate or more valuable response from another.
Something to keep in mind as we chat about international relations and the ways that different bodies attempt to sway public opinions and win hearts and minds...
*My current working definition of public diplomacy is communication between a government and a group of people, operating on the assumption that public opinion matters. Twain himself is a bit conflicted about the status of public opinion and has been quoted saying at one time,
"That awful power, the public opinion of a nation, is created in America by a horde of ignorant, self-complacent simpletons who failed at ditching and shoemaking and fetched up in journalism on their way to the poorhouse."
And, more famously,
"The public is the only critic whose judgment is worth anything at all."